The .axa Dot Brand
AXA SA is one of the worlds largest insurance groups and operates in 61 countries. The group has more than 200,000 employees.
AXA wants to consolidate its brand reputation and ranking on the internet by providing a new, trusted identifier, .axa, at the top level of the domain name system. Further advantage will flow from the versatility of owning a brand TLD and consistency in divisions and distribution. Multiple opportunities are envisioned while web growth continues in both sales and pre-sales.
There are many possible benefits of a brand domain.
AXA already has quite detailed plans about five major domain categories:
(eg. pension funds, asset management)
AXA was recently named as the world's top insurance brand. The company is examining ways of leveraging its .axa string to existing and future clients, and publicising "the (gradual) move from the AXA Group's domain name portfolio to the .axa TLD..."
AXA also describes some of their strategies to raise awareness of this gradual migration.
Geographic Dot Brands
Since AXA is a large international insurance company operating in 61 countries, with obvious benefits acccruing from use of geographic phrases and terms in its communications, it is seeking to use geographic descriptions like France.axa where permissable in the Registry Agreement. It is highly probable they will quickly apply to use country names which are currently on the reserved list.
Possible .axa Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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