The .clinique Dot Brand
The Estée Lauder Companies Inc. is a major manufacturer of quality skin care, makeup, fragrance and hair care products. These products are sold in more than 150 countries, and in addition to Clinique, the group sells under a variety of other famous brand names.
Estée Lauder's application for the .clinique TLD continues the company's tradition of brand and communications innovation. Clinique recognizes the phenomenal possibilities surrounding the internet and intends to continue growing its digital capabilities. It will continue "leveraging game-changing technologies, such as mobile applications and social media platforms, to allow our brands to connect with consumers in new and interactive ways."
Estée Lauder has enjoyed significant growth to its online channels where consumers can research and purchase products. For example, visitor numbers to various sites were: 2009 (41m visitors), 2010 (96.5m) and 2011 (125m).
The new .clinique TLD will simplify navigation for visitors and streamline business operations and services by creating a connected digital presence. The new websites will be able to deliver new marketing & advertising campaigns, create a personalized brand experience, build the company's reputation and exemplify Estée Lauder's leadership in innovation. The company believes "outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD."
The company foresees great opportunity for innovation and growth.
Since the only registrant of .clinique domain names will be the company itself, consumers will quickly understand the inherent trust in these brand domains. The authority of .clinique sites will counter malicious online conduct and the observation that "the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online..."
Estée Lauder is planning a communications campaign aimed at partners and internet users to inform the market of the exclusive ownership of the TLD and the anticipated benefits and uses.
Geographic Dot Brands
Clinique will comply with the new TLD Registry Agreement regarding the reservation of names with geographic or national significance. "We will ensure appropriate procedures to allow governments, public authorities or IGOs to challenge abuses of names with national or geographic significance at the second level." The Applicant may seek the appropriate agreements from various governments to be able to use geographic names (such as China.clinique) in the future.
Possible .clinique Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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