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Sample Brand Domains


.merck (1)
.merck (2)



This small list of brand domains represents less than one eighth of around 680 pending applications. The potential collective impact on the internet is significant — given the immense resources and market power of these global corporations.

NOTE: IDNs (internationalized domain names) such as brand names in Chinese or Arabic scripts are not currently covered by this site.





The .ferrari Dot Brand

Ferrari is part of the Fiat S.p.A. automotive group which includes other major brands such as Lancia, Alfa Romeo and Maserati. It is building a strategic alliance with Chrysler Group in which it has a majority stake. Fiat is integrating with Chrysler with the aim of becoming a major international automaker.

The global focus and reach of the group presents opportunities to leverage the potential of its proposed new brand TLDs such as .ferrari. The goal is to create a connected digital brand experience for all stakeholders while building the companies' reputation and service.

One of the user experience goals is to: "Unify the full breadth of products and services offered by Fiat S.p.A. under one brand umbrella..."

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The Group's objective is to write the new chapters of the story upon which it has just embarked through leveraging synergies to reduce costs, sharing know-how, expanding the global product offering and improving market penetration worldwide.

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The .ferrari extension will provide new opportunities to deliver marketing and advertising. There will also be great opportunities for innovative marketing campaigns to meet the demands of the market.

The TLD will be able to innovate, improve general business operations and streamline user navigation to online product and service information.

The closed nature of the TLD will facilitate secure communication and interaction with stakeholders while protecting customer privacy and confidential info. This will help to "increase customer confidence and trust in conducting business online".

It will also improve business operations and satisfy future client expectations. Service content will be more personalized. Service delivery will be improved.

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As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service.

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The .ferrari extension will be launched with a broad communications campaign. Goals will include informing the market about a commitment to security & privacy, details about ownership and aims, and details about expected benefits. "Fiat S.p.A. believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD."

Fiat S.p.A. anticipates incorporating messaging regarding .ferrari as part of appropriate company and product communication campaigns that will likely involve all communication channels, including but not limited to, TV, radio, mobile, print, social media, direct mail, online advertising and marketing...

Various online crimes, cybersquatting, phishing, identity theft and other scams have proliferated on the internet.

The ferrari TLD will help to foster trust and confidence in online interaction with partners and customers. It will reduce the likelihood of visitors being "misled, believing and/or acting on erroneous, information about Fiat S.p.A., its business partners and/or its products and services presented online..."

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The proposed .ferrari gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively-controlled online environment...

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globe pictureGeographic Dot Brands

Ferrari will protect those country and territory names with geographic significance from registration within .ferrari domain names, as per the requirements in Specification 5 of the New TLD Agreement. The company will seek agreement from relevant governments for release and permission to use those names. "Registry operator will work with respective GAC representatives of the country’s relevant Ministry of Department to obtain their release of the names..."

Then, the company would be able to use domain names such as There is no obvious reason why the Italian government for example would object to this.

Possible .ferrari Brand Domains


Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.

All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.

Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.

This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.

It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.

ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.

For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).

If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.

ICANN new gTLD applications

ICANN official website



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The Brand Domains — it's unprecedented — the advent of around 680 companies launching their own dot brands began in 2014.



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