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Sample Brand Domains


.merck (1)
.merck (2)



This small list of brand domains represents less than one eighth of around 680 pending applications. The potential collective impact on the internet is significant — given the immense resources and market power of these global corporations.

NOTE: IDNs (internationalized domain names) such as brand names in Chinese or Arabic scripts are not currently covered by this site.





The .fedex Dot Brand

Federal Express Corporation provides a broad range of transportation, e-commerce and business services. It processes more than 8.5 million shipments for express, ground, freight and expedited delivery services every day in more than 220 countries & territories. Its flagship domain receives around 32 million monthly visitors.

Fedex's brand TLD will enable it to create new opportunities to conduct business and further its strategic vision — which includes a focus on "safety, the highest ethical and professional standards and the needs of their customers and communities".

The .fedex extension will improve and simplify business operations and streamline users' navigation to content. Customers have rising technology expectations. The new brand platform will enable the company " to further innovate global service delivery, business operations and customer engagement..."

It will offer a more personalized brand experience for stakeholders and "create a connected and integrated digital presence". It will also unify the company's products and services.

It will help facilitate marketing campaigns and general marketing & advertising.

It will help to "ensure it can continue to grow its reputation in the transportation, e-commerce, and business service industries and in the global marketplace."

And it will facilitate secure communication with customers and "meet future customer expectations and competitive market demands by continuing to develop and deploy leading-edge online services".

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Through greater use of online tools by customer/members, Federal Express Corporation expects to further streamline business processes, reduce turn-around times, improve speed to market, provide more personalized service and improve overall customer service delivery and satisfaction.

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Fedex believes communication will be "critical to building trust and confidence in the legitimacy of the TLD." Media campaigns will be implemented to ensure customers and the public are aware of the brand domains. In particular this outreach will communicate the company's commitment to online safety and data privacy, provide info about the planned uses of the TLD, and clearly define the expected benefits to all stakeholders.

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Prior to using the proposed .fedex gTLD for product and service marketing/advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Federal Express Corporation has a business relationship, and/or implementing new online navigation strategies, Federal Express Corporation will take appropriate steps to communicate the new TLD to the market.

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The proposed .fedex string will increase consumer confidence and trust in online interactions. The TLD will have an inherent enhanced level of security. Consumers in the past have had to tread warily on the internet because many apparently branded websites were not actually authorized sites. The .fedex TLD, because of its single registrant status, will enable visitors to immediately distinguish its authority.

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The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online...

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globe pictureGeographic Dot Brands

Fedex makes deliveries in more than 220 countries and territories.

To be able to deploy geographical identifiers that are currently restricted under the original terms of the application, the Applicant intends to work with the GAC and the respective governments to obtain their release.

We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5).

NOTE: second level = left of the dot eg. "USA" in:

Possible .fedex Brand Domains


Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.

All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.

Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.

This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.

It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.

ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.

For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).

If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.

ICANN new gTLD applications

ICANN official website



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The Brand Domains — it's unprecedented — the advent of around 680 companies launching their own dot brands began in 2014.



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