The .fedex Dot
Brand
Federal
Express Corporation provides a broad range of transportation, e-commerce
and business services. It processes more than 8.5 million shipments
for express, ground, freight and expedited delivery services every day
in more than 220 countries & territories. Its flagship domain fedex.com
receives around 32 million monthly visitors.
Fedex's
brand TLD will enable it to create new opportunities to conduct business
and further its strategic vision — which includes a focus on "safety,
the highest ethical and professional standards and the needs of their
customers and communities".
The .fedex
extension will improve and simplify business operations and streamline
users' navigation to content. Customers have rising technology expectations.
The new brand platform will enable the company " to further innovate
global service delivery, business operations and customer engagement..."
It will
offer a more personalized brand experience for stakeholders and "create
a connected and integrated digital presence". It will also unify
the company's products and services.
It will
help facilitate marketing campaigns and general marketing & advertising.
It will
help to "ensure it can continue to grow its reputation in the transportation,
e-commerce, and business service industries and in the global marketplace."
And it
will facilitate secure communication with customers and "meet future
customer expectations and competitive market demands by continuing to
develop and deploy leading-edge online services".
Through
greater use of online tools by customer/members, Federal Express Corporation
expects to further streamline business processes, reduce turn-around
times, improve speed to market, provide more personalized service
and improve overall customer service delivery and satisfaction.
Fedex believes
communication will be "critical to building trust and confidence
in the legitimacy of the TLD." Media campaigns will be implemented
to ensure customers and the public are aware of the brand domains. In
particular this outreach will communicate the company's commitment to
online safety and data privacy, provide info about the planned uses
of the TLD, and clearly define the expected benefits to all stakeholders.
Prior
to using the proposed .fedex gTLD for product and service marketing/advertising,
marketing campaign activation, interaction and communication with
individuals and entities with whom Federal Express Corporation has
a business relationship, and/or implementing new online navigation
strategies, Federal Express Corporation will take appropriate steps
to communicate the new TLD to the market.
The proposed
.fedex string will increase consumer confidence and trust in online
interactions. The TLD will have an inherent enhanced level of security.
Consumers in the past have had to tread warily on the internet because
many apparently branded websites were not actually authorized sites.
The .fedex TLD, because of its single registrant status, will enable
visitors to immediately distinguish its authority.
The
Internet has been plagued by cybersquatting, typo squatting, phishing,
pharming and identity theft scams. This malicious online conduct has
shaken the trust and confidence of consumers to share information
and transact business online...
 Geographic
Dot Brands
Fedex
makes deliveries in more than 220 countries and territories.
To be able
to deploy geographical identifiers that are currently restricted under
the original terms of the application, the Applicant intends to work
with the GAC and the respective governments to obtain their release.
We will
protect names with national or geographic significance by reserving
the country and territory names at the second level and at all other
levels within the TLD, as per the requirements in the New TLD Registry
Agreement (Specification 5, paragraph 5).
NOTE: second
level = left of the dot eg. "USA" in: USA.fedex
Possible .fedex
Brand Domains
Freight.fedex
Post.fedex
Parcel.fedex
Track.fedex
Express.fedex
Ground.fedex
My.fedex
Services.fedex
Jobs.fedex
Seattle.fedex
Shanghai.fedex
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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