The .panasonic
Dot Brand
Panasonic
Corporation had its origins in 1918 and is now a group of 634 companies.
It has a workforce of more than 366,000 and operates in more than 63
countries. Its wide range of products include AVC equipment, home appliances,
personal-care products, health products and electronic components etc.
Panasonic
Corporation's intention for the new .panasonic extension is to allow
it to communicate more easily with customers, employees, associates
and users in general. It will support the company's mission and activities
by providing a new platform for branding, technology and services. It
will provide a new and distinctive presence for the company in the domain
name space. These features will all improve the experience of internet
users.
Panasonic
has a long term visionary business plan, and a strong online presence
driven by leading-edge technologies and business practices is central
to this goal.
This
is also reflected by the Company's domain portfolio, of over 500 domains.
The Company envisions that the .PANASONIC TLD and the domain names
registered under it will provide a great opportunity to interact online
with current and potential customers and stakeholders.
The famous
"Panasonic" brand is registered in more than 190 countries
or jurisdictions. The brand was established in 1955.
In the
initial stage, all names under the .panasonic TLD will be reserved solely
for the company itself. Domains will be used to enhance navigation to
Panasonic content and assist with providing information and the provision
of products and services.
...the
TLD will provide an easily navigable and predictable domain name space.
For example, geographicnames.PANASONIC for locations of The Company's
localized websites, function.PANASONIC for websites related to that
company function, product.PANASONIC for websites related to that product.
Brand recognition
is expected to be more effective. Panasonic will have greater control
over its online brand and service offerings. The company will benefit
by having an "ample supply of relevant and available domain names
to use in its business". The company is looking forward to eliminating
the existing problem of the lack of availability or high expense of
traditional domain names.
These new
naming options will assist in the marketing and delivery of goods &
services and in the development of new ones. They will also encourage
user interaction. Panasonic will use ample outreach and communications
resources to promote the .panasonic string and also expects users and
the media to spread the word. Communication will also be "inherent
in The Company's use of the TLD".
The .PANASONIC
Registry will provide an Internet space, under the control of The
Company, to allow for the distribution and exchange of information
among The Company and its stakeholders by means of, but not limited
to, websites, social networks, email and other technologies...
The new
domain space will present a great opportunity for Panasonic. Navigation
will be more intuitive. The company expects that consumers will recognise
that the brand domains are distinct from other classes of domain names.
They will come to understand their underlying value and authenticity,
just as they do in the bricks and mortar world. In turn, the .brand
owners will benefit in a collective sense from the launch of hundreds
of dot brands.
The branded
nature of the TLD will serve as a differentiation force, as a distinctive
name space that simplifies users' choice to interact with The Company...
In the
future, the company's brand TLD will provide opportunities for innovation
and will create "many uses for domain names which today are too
complicated, or are unforeseen".
Ancilliary
services such as marketing and consulting may be offered in relation
to the .panasonic string at a later stage.
It is also
envisioned that after at least three years, Panasonic may allow affiliates
to license use of domains in the TLD under very strong conditions to
protect the integrity of the brand.
The .panasonic
TLD will contain robust trust and security features to ensure a positive
experience for users and to encourage future interaction. It will only
be used for authorized purposes. The Applicant's aim is to create a
safe and legitimate online space that is a "trustworthy indicator"
of the authenticity of the content.
...The
Company intends for users to perceive the TLD as a trustworthy indicator
of the source of The Company's online information and services. The
Company intends to use advanced technical and policy measures to ensure
the security of online transactions and communications...
Security
risks and so on will be mitigated against to preserve the high reputation
of the company. Hence any illegal or fraudulent actions, spam, phishing,
pharming, malware distribution or other undesirable activities will
be defended against by robust policies. Privacy and confidentiality
will also be protected.
 Geographic
Dot Brands
Panasonic
has engaged ARI Registry Services to provide services for the .panasonic
TLD. This will include the protection of geographic names at the second
level (left of the dot).
Panasonic
will support the requirements of Specification 5 of the New gTLD Registry
Agreement and initially reserve from registration the relevant sensitive
country & territory terms.
A comprehensive
master list of geographic names will be developed based on the ISO 3166-1
list and lists developed by a UN Working Group on standardised names
and a UN Group of Experts reference manual on geographical names.
It is likely
that the Applicant will seek to use country terms within the .panasonic
string in the future.
We understand
that if and when The Company wishes to release any reserved names
at a later date, this will require further approval from ICANN.
In order
to release reserved names, The Company will have in place a special
release mechanism...
To comply
with ICANN requirements regarding reserved geographic names, Panasonic
will offer the GAC the prior option of objecting to any proposed country
or territory domain names. The company believes that it is almost impossible
to anticipate any possible deceptive or abusive use of any "countryname.PANASONIC
or cc.PANASONIC domain name" but nevertheless would act decisively
and respectfully to address the issue if any country's sovereign interests
were seen to be negatively affected.
NOTE cc
= country code
Possible .panasonic
Brand Domains
Appliances.panasonic
EcoSolutions.panasonic
AVCNetworks.panasonic
Automotive.panasonic
Industrial.panasonic
PersonalCare.panasonic
BetterLiving.panasonic
Electronics.panasonic
Imaging.panasonic
TV.panasonic
Batteries.panasonic
Stores.panasonic
About.panasonic
Search.panasonic
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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