The .cisco Dot
Brand
Cisco Systems,
Inc. builds networks to transform how people "connect, communicate
and collaborate". The company has around 63,000 employees operating
in over 240 offices around the world. It provides a wide range of networking-based
technologies and associated products and services.
Cisco plans
to implement the .cisco domain extension as a means to create authoritative
destinations which possess the assurance of brand authenticity. This
high level of trust and confidence for internet users will eliminate
user confusion and foster interaction with the company.
The new
domain names will add a new perspective to the company's existing portfolio
of about 190 "exact match" domains such as Cisco.com, Cisco.org.uk
and Cisco.org.ru.
The new
.cisco gTLD will operate as a restricted registry, in which Cisco
Technology, Inc (Cisco) can create and control domain spaces that
promote its brand identity and authenticity. In this regard, the .cisco
gTLD will be used by Cisco to provide information, services and resources
to consumers in a way that promotes trust, convenience and utility.
Cisco intends
to launch about 50 domains in the first year, rising to around 650 in
a few years to support its products and services.
Cisco plans
to apply marketing strategies and brand management principles to leverage
the .cisco string to reach out to potential customers. With consumer
trust as the foundation and reliability a characteristic, continuous
innovation will be a paramount concern.
Consumers
will benefit from enhanced options for interaction with Cisco. The company
will have great flexibility in the creation of new domain names which
will lead to innovation and greater choice: "the proposed new gTLD
will enable user-driven improvements and innovations, which will enhance
Cisco’s marketing efforts through the ability to create new second
and third level domain names on demand."
At Cisco,
creating long-lasting customer partnerships and working alongside
customers to identify their needs and provide solutions that support
their success is paramount. Through networked technologies and partnerships,
Cisco aims to enable its customers to be more competitive and differentiate
themselves in the market by solving their most important technology
and business issues.
Cisco owns
a trademark for "Cisco" in about 115 countries, and holds
registrations containing the "Cisco" mark in 147. The company
has a strong focus on developing partnerships with customers, and anticipates
that the trust and assurance inherent in a .cisco domain will benefit
the company and the public.
Being under
the sole control of the company, .cisco domains will be carefully controlled
and secure, a procedure that "eliminates the possibility of malicious
conduct within the .cisco domain space..."
The volume
of commercial transactions over the internet is growing and bringing
benefits of simplicity and lowered transaction costs to businesses
and consumers. However, at the same time, criminal activities over
the internet including data breach, hacking and phishing activities
have also become more sophisticated, resulting in loss of consumer
confidence beyond mere monetary harm.
 Geographic
Dot Brands
Cisco wishes
to abide by the GAC's principles regarding the reserved status of country
and territory terms used in the company's domain names. So two character
labels and country names will be initially reserved. However, Cisco
believes that these principles are much less relevant to a closed brand
TLD than to open registries (such as .web for example). Further, geographic
names could add to the user's experience by improving and simplifying
navigation to Cisco websites.
Cisco points
out that the judicious use of country domains is unlikely to be confusing
or detrimental to anyone, including country code domain registrars.
A domain like USA.cisco is clearly and solely a defined destination
for Cisco. The company plans to initiate or participate in an application
to the GAC and ICANN to enable the use of geographic domains.
Cisco
believes that the use of geographic terms can provide great benefit
and simplicity to internet users because these terms are intuitive
ways to resolve to Cisco's content that is specifically relevant and
targeted to users in the particular geographic region and in line
with local customs, laws and regulations.
Possible .cisco
Brand Domains
Cloud.cisco
Network.cisco
Security.cisco
Partners.cisco
TelePresence.cisco
Solutions.cisco
Innovation.cisco
SmallBusiness.cisco
LosAngeles.cisco
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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