The .bosch Dot Brand
Robert Bosch GMBH is a major supplier of technology and services in the fields of automotive and industrial technology, consumer goods and building technology. The group's subsidiaries and regional companies operate in over 60 countries and are represented in around 150.
The Bosch Group intends to use the .bosch TLD to communicate information about its endeavours to maintain a "strong online brand presence." The group already has more than 200 domains matching its 'Bosch' trademark.
It intends to launch around 50 new domains in the first year, rising to perhaps 200 in a few years, while carefully monitoring progress in sales & marketing. It looks forward to having the "ability to create domain names on demand related to specific marketing, specialty service and product development..."
The accelerating use of the internet makes it possible for both businesses and consumers to enjoy wider choices, and the .bosch string will generate authenticity and facilitate greater trust from visitors. "Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .bosch domain space, which will differentiate interaction between internet users and Bosch."
Further, the .bosch TLD will make it easier and faster for customers to locate relevant company websites.
Bosch makes a commitment towards ICANN's Affirmation of Commitments which include the following:
The .bosch brand domains will eliminate user confusion and reduce security risks. The current domain name system of open registrations has led to the possibility of abusive registrations and online crime. "Bosch can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .bosch domain space."
Geographic Dot Brands
Bosch does not currently plan to use geographic names at the second level, but does wish to leave future options open. In particular, to be able to engage with visitors in their native languages should it be deemed appropriate and valuable for stakeholders.
Possible .bosch Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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