The .citi Dot Brand
Citigroup Inc. is a global banking company operating in 160 countries. Its products and services cover a wide range of offerings to meet financial challenges, field opportunities and connect millions of people.
Citigroup's mission as a global citizen is to serve individuals, communities, institutions and countries. Its application emphasizes innovation. "Applicant enhances its clients' and customers' lives through innovation that harnesses the breadth and depth of Applicant's information, global network, world class products and services..."
The Applicant is considering using the .citi domain string to enhance the scope of its famous and trusted brand.
The application makes the key point that economic inclusion and universal access to financial services is vital to ensuring that democracy and human rights reach their full potential.
Upon launch of the .citi TLD, Citigroup will conduct an initial period of research, use the TLD for internal testing only, and monitor market trends and consumer behavior. If this evaluation is positive, only then will the Applicant provide banking and financial services to the public via .citi domain names.
The applicant sees great potential value in having its brand in its new domain names, and the range of shorter names possible will make them faster to type.
Further, the Applicant may proceed "without having to incorporate a non-branded, non-industry-related term such as .com, .net, or .biz."
Citigroup believes that great value will accrue from operating its own TLD domain system, since they will signal to internet users that they are safe and secure because they are owned in their entirety by the company. This is fundamentally important: "Because banking and financial websites have been the targets of fraudulent online activity..."
Consumers want the most trusted source possible for sensitive services such as finance. "The goal of the TLD... is to continue to promote Applicants reputation for excellence and high levels of security and advanced and enhanced technical capabilities." The end result would be that "customers can reduce their concerns regarding corruption, security, spam, phishing or false or inaccurate information..."
The Applicant currently uses a very wide variety of media to communicate with the public, from press releases to web videos, from apps to social media, from TV ads to billboards etc. It is envisioned that the new .citi TLD will be incorporated into these media efforts with the aim of increasing consumers' knowledge and experience.
The new TLDs will focus on internet visitors, not Citigroup's aims.
Geographic Dot Brands
After a thorough review of the Registry Agreement guidelines on the reservation of certain defined geographical names, Citigroup intends to initially refrain from registering country domains at the second level (left of the dot).
This launch policy may well change within a short time frame.
Possible .citi Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
----- ----- ----- ----- -----
THE BRAND DOMAINS
IS PART OF THE ALARM MEDIA ENTERTAINMENT & BUSINESS NETWORK
© 2013-14 David Tyrer All rights reserved
Website by Click as a Flash
Terms and Conditions