The .barclays Dot Brand
Barclays Bank PLC is a major financial services provider operating in more than 50 countries. The bank is engaged in personal banking, credit cards, corporate & investment banking and wealth & investment management.
As a big player in the financial services industry, security is obviously of paramount importance to Barclays Bank. The level of trust and security possible by strictly controlling the .barclays domain extension is recognised by the bank and their application states that "...vulnerabilities to Internet users accessing .barclays websites can be eliminated."
Barclays anticipates that a new level of trust and confidence on the internet will develop from the use of brand domains like .barclays and those of other companies using dot brands. They even go so far as to describe their TLD as an "Internet 'lighthouse' ".
By prohibiting other registrants from the space, all sorts of fraud and online crime can be prevented. This is in the public interest.
Barclays believes that its new "clear and logical" branded domains will help to enhance its reputation for leadership and online innovation. The bank believes that its planned innovation program, such as in online service, will increase trust in the TLD, generate public interest, and ultimately promote competition on the web. Surveys will be conducted to assess progress. "An additional benefit to Barclays Bank will be in furthering its existing reputation as a global leader of the financial services industry."
The bank is envisioning migrating their existing content over to the .barclays TLD. They will likely proceed cautiously, with a watchful eye both on consumer interest and on the activities of corporations in many industries.
Barclays aims to build both its brand and the reputation of its TLD. Marketing campaigns are already being considered. "The TLD will allow key products and marketing campaigns to be supported by shorter and more relevant domains names that are easy to remember."
Geographic Dot Brands
Barclays acknowledges that country names are currently reserved from registration under the Registry Agreement. The issue of country domains like Italy.barclays is mentioned since it may be important in the future. "We understand that if we wish to release the reserved names at a later date, this will require agreement from the relevant government/s or review by the GAC, and subsequent approval from ICANN."
Possible .barclays Brand Domains
A key point. BRAND + PRODUCT.
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
----- ----- ----- ----- -----
THE BRAND DOMAINS
IS PART OF THE ALARM MEDIA ENTERTAINMENT & BUSINESS NETWORK
© 2013-14 David Tyrer All rights reserved
Website by Click as a Flash
Terms and Conditions