The .goodyear Dot Brand
The Goodyear Tire & Rubber Company is one of the world's leading tire manufacturers with 1,400 tire and auto service center outlets and around 73,000 full-time and temporary employees. It makes tires for most applications and makes rubber-related chemicals. Goodyear has 53 manufacturing facilities in 22 countries.
Goodyear intends to create a connected digital space for clients and partners and facilitate secure interaction and communication with them. The TLD will also deliver a personalized brand experience to stakeholders and improve business operations.
It will also provide new opportunities for marketing & advertising. "Goodyear believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD."
The .goodyear string will simplify navigation to Goodyear online content. It will validate and authenticate Goodyear resellers. The restricted nature of the TLD will "increase client confidence and trust in conducting business online". Goodyear also expects to be able to further streamline and improve client service delivery and satisfaction. The new TLD will give Goodyear "a new platform on which to build future innovation of its online brand presence".
Goodyear believes the TLD will help meet the advancing expectations of consumers and resellers. Applying the latest online technology will enhance the user experience and deliver quality service.
Prior to launch, Goodyear plans an extensive communication campaign to inform the market about the proposed .goodyear string, define the expected benefits to all stakeholders, and emphasize the company's commitment to online safety and privacy.
The very nature of the closed registry means .goodyear websites will be differentiated from cybersquatters and the like by being seen to be authorized the new branded websites will be understood to be genuine destinations of the brand owner.
The .goodyear extension will foster trust and confidence in online interaction with the company. It will reduce the risk of visitors being misled or deceived by erroneous 'information' about Goodyear or its partners by unauthorized third parties.
Geographic Dot Brands
During the launch of its brand TLD, Goodyear will reserve country & territory names with geographic significance as outlined by the requirements in Specification 5 of the New TLD Registry Agreement.
Goodyear has manufacturing facilities in 22 countries and sells products in almost every country in the world.
The Applicant intends to work with the relevant parties and governments concerned to enable geographic domains such as USA.goodyear to be utilized. "Registry operator will work with respective GAC representatives of the country's relevant Ministry of Department to obtain their release of the names to the Registry Operator."
Possible .goodyear Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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