Deal Names ad

brand domains graphic
home buttonimpact buttonfuture buttonspeculation buttongeneric domains buttonnews button

Sample Brand Domains


.merck (1)
.merck (2)



This small list of brand domains represents less than one eighth of around 680 pending applications. The potential collective impact on the internet is significant — given the immense resources and market power of these global corporations.

NOTE: IDNs (internationalized domain names) such as brand names in Chinese or Arabic scripts are not currently covered by this site.





The .goodyear Dot Brand

The Goodyear Tire & Rubber Company is one of the world's leading tire manufacturers with 1,400 tire and auto service center outlets and around 73,000 full-time and temporary employees. It makes tires for most applications and makes rubber-related chemicals. Goodyear has 53 manufacturing facilities in 22 countries.

Goodyear intends to create a connected digital space for clients and partners and facilitate secure interaction and communication with them. The TLD will also deliver a personalized brand experience to stakeholders and improve business operations.

It will also provide new opportunities for marketing & advertising. "Goodyear believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD."

The .goodyear string will simplify navigation to Goodyear online content. It will validate and authenticate Goodyear resellers. The restricted nature of the TLD will "increase client confidence and trust in conducting business online". Goodyear also expects to be able to further streamline and improve client service delivery and satisfaction. The new TLD will give Goodyear "a new platform on which to build future innovation of its online brand presence".

quotation mark

...Goodyear has a reputation of stellar client service, product innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .goodyear gTLD is to position Goodyear to meet future consumer and reseller expectations and competitive market demands to ensure it can continue to grow its reputation and sales...

quotation mark

Goodyear believes the TLD will help meet the advancing expectations of consumers and resellers. Applying the latest online technology will enhance the user experience and deliver quality service.

Prior to launch, Goodyear plans an extensive communication campaign to inform the market about the proposed .goodyear string, define the expected benefits to all stakeholders, and emphasize the company's commitment to online safety and privacy.

Goodyear anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities...

The very nature of the closed registry means .goodyear websites will be differentiated from cybersquatters and the like by being seen to be authorized — the new branded websites will be understood to be genuine destinations of the brand owner.

quotation mark

The proposed .goodyear gTLD will enable clients, authorized retailers, other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively-controlled online environment...

quotation mark

The .goodyear extension will foster trust and confidence in online interaction with the company. It will reduce the risk of visitors being misled or deceived by erroneous 'information' about Goodyear or its partners by unauthorized third parties.

quotation mark

The Internet has been plagued by cybersquatting, typosquatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online.

quotation mark

globe pictureGeographic Dot Brands

During the launch of its brand TLD, Goodyear will reserve country & territory names with geographic significance as outlined by the requirements in Specification 5 of the New TLD Registry Agreement.

Goodyear has manufacturing facilities in 22 countries and sells products in almost every country in the world.

The Applicant intends to work with the relevant parties and governments concerned to enable geographic domains such as to be utilized. "Registry operator will work with respective GAC representatives of the country's relevant Ministry of Department to obtain their release of the names to the Registry Operator."

Possible .goodyear Brand Domains


Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.

All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.

Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.

This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.

It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.

ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.

For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).

If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.

ICANN new gTLD applications

ICANN official website



advertising graphic

brand domains logo graphic

The Brand Domains — it's unprecedented — the advent of around 680 companies launching their own dot brands began in 2014.



Privacy Policy

----- ----- ----- ----- -----


clock photo

Alarm Media



© 2013-14 David Tyrer  All rights reserved

Website by Click as a Flash

Terms and Conditions

TERMS, CONDITIONS, DISCLAIMER AND COPYRIGHT NOTICE. No part of this website may be reproduced or transmitted in any form whatsoever without the express written permission of the copyright holder. The right of David Tyrer to be identified as the author of this work is asserted in accordance with the Copyright, Designs and Patents Act 1988. The Brand Domains site ( shall not be re-transmitted, repurposed, printed, lent or otherwise circulated in any printed or electronic form without the written permission of the copyright holder, and shall not under any circumstances have these conditions waived for any recipient. The artistic integrity of the work contained herein may not be altered or repurposed in any way, shape or form without the express written permission of the copyright holder. This site contains links to other sites outside our control or ownership. No responsibility is taken for any action or advice you may take from these sites or from any of the information presented by these pages. The Brand Domains bears no relationship with some third party advertisers displayed on this site. Display of those advertisements does not constitute endorsement, recommendation or association with them. Any references to any trademarks or service marks are not our responsibility and not under our control. Information on this site is presented on an "as is" basis in good faith only and as such Click as a Flash makes no warranties regarding the accuracy, adequacy or completeness of any of the material provided. We cannot be held liable for any errors, inaccuracies or omissions in the material presented on this site or its links, nor for the consequences of acting on any information that may be presented, which may have changed or be out of date. We cannot be held liable for any financial or any other damages that may occur from accessing, relying upon or using any hypotheses, opinions, investment advice, commercial advice, ideas or concepts presented here. No information presented here should be construed as legal advice. Content of this site is well-intended opinion and hypothetical speculation only and should not be construed as legal or expert advice. No warranty is given regarding the accuracy of this site and any information used is at your sole risk. No liability whatsoever is accepted with the exception of any that may be required under Australian law. Any brand names mentioned on this site are trademarks or registered marks of their respective owners. Any use of these marks on these pages is purely speculative and hypothetical and any discussion of those marks and/or companies is purely opinion expressed in the public interest. Terms and conditions are subject to change without notice. Copyright in some images resides with istockphoto® and these photos are used under licence. All data, images, text, videos and audio are presented for viewing purposes only. No part of the data, images, text, photos, art, audio, logos, movies or trademarks or any other content may be repurposed, copied, saved, resold or reproduced in any way without written permission. Click as a Flash's registered Australian Business Number is ABN 62 188 088 529. © David Tyrer 2013-14 All Rights Reserved.


button to loungecast

button to click as a flash