The .nikon Dot
Brand
Nikon Corporation
has been a pioneer in optical technology since 1917. The company conducts
operations in more than 150 countries and has over 24,000 employees.
Its products include cameras, binoculars, precision instruments, microscopes
and measuring instruments.
Nikon's
corporate philosophy is "Trustworthiness & Creativity"
and this mission and vision will be reflected in the .nikon extension.
Nikon states that security and innovation are paramount concerns in
all its activities. Since registration will only be available to Nikon
and its affiliate entities, visitors will be assured of each website's
authenticity.
Another
prime concern is accessibility, and the new user-friendly .nikon domain
space will eliminate user confusion, improve visitor's experiences and
consolidate the company's online presence. The distinctive new domain
space will help Nikon to differentiate itself. Communication with customers
will be direct and effective and should also encourage deeper interaction.
The new
.nikon string will provide the assurance of brand authenticity and enhance
the mark's global brand value. Nikon will closely control its brand
identity and the TLD will be used to further enhance its value.
Nikon
was ranked as one of "Japan's Best Global Brands 2011" in
a survey conducted by Interbrand.
The TLD
will help to promote the company's core products, services and resources.
The new generation TLD will thus be used primarily for communication
& marketing to provide an authoritative and coherent internet space
which will serve the interests of users. Interaction will be convenient
and efficient.
Nikon will
be able to create new domain names on demand which in turn will create
new options for consumers. Relevant names will be devised for products
& services (and to serve geographic regions if permitted) and they
will be publicized by an appropriate media plan.
The company
plans to commence the program with only a small number of names. Registration
rights may be extended to eligible agents and partners at a later date.
It is
anticipated that a more limited number of domain names (10-20) will
be registered in the first year. However, over the next few years,
the number of registrations is likely to increase up to about 1000
domain names as new services and marketing campaigns are developed
and implemented by Nikon.
Nikon holds
an extensive portfolio of traditional domain names such as nikon.com,
nikon.co.jp, nikon.do, nikon.com.au, nikon.tel and nikon.co. It also
holds a growing list of trademarks.
Nikon
is a well-recognized global brand with a total of 1,853 trademarks
registered in 138 countries and territories worldwide.
Nikon is
in the process of applying for a further 1,112 trademarks in more than
195 countries.
Nikon will
maintain a strong security policy to preserve its trusted reputation
and brand integrity. Privacy and confidential information will be protected.
There will be no false impersonation by third parties. The company will
also prevent other harmful or illegal activities such as fraud, defamation,
trademark or copyright infringement, data breaches, spam, phishing,
pharming, botnet command & control and malware distribution etc.
NIKON
CORPORATION's proposed use for .nikon should, by its very nature,
preclude abusive registrations from occurring, as all domains names
may only be registered in the name of NIKON CORPORATION and its affiliates...
...There
is no incentive for NIKON CORPORATION to confuse Internet users, nor
otherwise use domain names in bad faith, since NIKON CORPORATION's
branded keyword gTLD is inherently intertwined with all uses of .nikon
domain names.
 Geographic
Dot Brands
During
the launch of the .nikon string, the Applicant will respect the requirements
of the Registry Agreement, Specification 5. Nikon will hence reserve
from registration the sensitive country & territory terms contained
in the relevant lists of geographic identifiers.
However,
Nikon believes that such requirements, while applicable to open Registry
models, "are less applicable in the case of Single-Registrant operational
models such as .nikon".
Nikon believes
that the use of geographic identifiers can provide value to internet
users because the names will assist them to quickly find relevant local
content that is in line with their local customs & laws. The country
domains will be intuitive and simple. They will help to avoid confusion.
Nikon ultimately
wishes to be able to use geographic domains at its discretion. The Applicant
hence proposes several avenues under which a solution may be found with
ICANN and the GAC to permit such use. For example, in one model, Nikon
would advise a Government of its wish to use its country's name within
the .nikon string and give it ample opportunity to object.
Generally,
it is extremely unlikely that NIKON CORPORATION's tightly controlled
use of any cc.nikon or countryname.nikon domain name could be confusing
or detrimental to users, or otherwise offensive to any country. Nor
is it likely to be detrimental to the operator of a country code top
level domain.
NOTE: cc
= country code
In the
unlikely event that a Government would deem a geographic .nikon domain
name objectionable, Nikon would have a strong desire to quickly resolve
the problem and demonstrate its respect for the sovereign interests
of that Government.
Nikon may
use internationalized domains and foreign languages at a later date.
Nikon will
not implement geographic terms in its TLD until ICANN approves them.
Possible .nikon
Brand Domains
Camera.nikon
Photo.nikon
Reflex.nikon
VideoEquipment.nikon
Microscope.nikon
Measurement.nikon
SemiConductors.nikon
LiquidCrystal.nikon
Assessories.nikon
Tips.nikon
Shop.nikon
About.nikon
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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