The .deloitte Dot Brand
Deloitte Touche Tohmatsu is a network of independent member companies which provide consulting, audit, financial advice, risk management and tax services to global clients. Each member firm operates in a particular area and legal jurisdiction. Deloitte has around 200,000 professionals providing services in over 150 countries.
The Deloitte brand is represented in a variety of country code domain names. "The purpose of the .deloitte TLD is brand enhancement and protection, and to enhance website user experience." The hierarchy of domain nomenclature will have more clarity. The .deloitte string will also increase operational efficiency and assist in reputation management.
The .deloitte string will assist the Applicant's global brand strategy by mirroring and complementing its existing positive image as a provider of seamless and integrated solutions.
Both existing and new visitors "will be able to identify and access the Deloitte network with more ease and confidence, and then drill down to their desired area of interest." The Deloitte brand domains will "follow a uniform taxonomy".
Unlike other strings (like .com and .net) which have lost their original intrinsic meanings, the .deloitte string will unambiguously reinforce the Deloitte brand. And, it will convey the authority and authenticity of the new TLD.
Security and trust will be ensured since the Applicant for the .deloitte string will also be the Registrant, meaning it "virtually eliminates the likelihood of malicious use of domain names". The use of a global TLD is expected to dramatically reduce the dangers of users visiting misleading or false websites.
.deloitte domains will initially be allocated to member firms with care taken to facilitate the registration of their various trademark words. A process to ensure that any third parties' rights are respected will also be undertaken.
Deloitte has plans for an "aggressive" communication strategy to launch and promote its new TLD which it feels is necessary for the myriad benefits of the TLD transition to achieve full impact.
Geographic Dot Brands
Before registering any restricted country & territory domains as detailed in Specification 5 of the Registry Agreement (such as USA.deloitte) the Applicant will first seek to obtain the appropriate consent of the relevant parties.
Possible .deloitte Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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