The .cartier Dot
Brand
Cartier
International SA Geneve (owned by Compagnie Financière Richemont
S.A.) is a luxury jeweller and watch manufacturer. Cartier's various
divisions operate more than 1400 outlets for watches and accessories
in more than 100 countries.
Cartier
is applying for its own brand TLD to protect its intellectual property,
advance its strategic goals and ensure the continued integrity of its
brand. The .cartier brand extension is also intended to promote communication,
foster innovation and build trust for the company. The application makes
the following points.
•
To provide a platform for the delivery of secure, consolidated digital
material for both industry professionals and consumers;
•
To ensure Cartier remains at the forefront of innovation by keeping
pace with internet technology developments; and
•
To provide a single, trusted source of information for the press and
governments regarding Cartier branded goods.
A major
goal of the .cartier string is to protect consumers from confusion.
It should also enhance security and stability. Over time, consumers
should come to recognise that the new branded domains, since they have
a sole registrant, are necessarily authentic and trustworthy. This aspect
thus has a public interest dividend.
...since
consumers may, in time, come to view .Cartier as the single trusted
source for information regarding CARTIER goods and services, eventually
cybersquatting involving the CARTIER brand in open TLDs, such as .com,
may become reduced or eliminated due to the lack of traffic that such
infringing domain names will be able to attract.
Being in
the jewelry and watch industries, Cartier has a particular interest
in the battle against counterfeiting. The TLD application acknowledges
this, and points out the benefits to consumers, jewelry dealers, investors
and law enforcement agencies of operating a secure registry.
Richemont
and Cartier are proud of their product quality and group brand integrity.
The new .cartier TLD will serve to enhance these qualities.
The goal
is to position Richemont DNS, on behalf of Cartier, to exploit this
latest internet advance in order to further enhance the CARTIER brand
and reputation. We hope that this registry will be regarded by Cartier
customers, as well as by the investors who follow our companies, as
the authentic location for accurate information on Cartier's collections
and products.
With regard
to the actual proposed domains, Cartier looks forward to being able
to use shorter and simpler names. The resulting clarity has the potential
to simplify its presence in the international domain name system.
Richemont
DNS is eager to operate a registry with shorter domain names that
are universally applicable across the globe...
Richemont
DNS looks forward to utilising the new registry in conjunction with
Cartier’s current domains and are particularly keen to market
under the term .Cartier in the future if the new gTLD process is a
success. This new gTLD also enables brands to potentially leave behind
complex naming hierarchies inherent in country code extensions.
 Geographic
Dot Brands
Cartier
is committed to the Registry Agreement and will block the proscribed
list of country and territory names from registration. (The possibility
of governments themselves being able to use COUNTRY.cartier names in
the future for anti-counterfeiting activities is acknowledged.)
The company
mentions the possibility of registering country and territory domains
at a later date. "We envisage that over time, there will be demand
from brand TLDs leading to the development of a standardised process...
When such a process is in place, Richemont DNS expects to apply for
the release of country and territory names within .Cartier."
Possible .cartier
Brand Domains
Jewelry.cartier
Jewellery.cartier
Watches.cartier
Style.cartier
Luxury.cartier
Shop.cartier
Stores.cartier
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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