The .hotmail Dot Brand
Microsoft Corporation operates in over 100 countries with more than 90,000 employees. Microsoft attributes the success of its free webmail service Hotmail to its effective security and anti-spam measures and its flexibility to share photos and files, editing documents and syncing mail, calendar and contacts. Almost 10 billion daily messages are sent by Hotmail's users. Mail can be accessed from any Internet-connected device, anywhere.
Hotmail is assessing the opportunities that the .hotmail string presents to deliver secure communications and services to meet its broad aim of "making information technology more powerful, more useful, more affordable and more accessible." (Applicant citing its own 2010 Annual Report.) The new TLD will also help to protect its important 'Hotmail' brand.
The Applicant hopes that the .hotmail string will help it build the foundation of a globally recognized platform with strengthened security, stability and reliability complementing the goals of the existing Hotmail email service. An appropriate outreach and communications program will be implemented to promote the TLD.
Microsoft intends to continue its trajectory from its legacy as a cloud computing pioneer 15 years ago and leverage this "opportunity to offer our hundreds of millions customers an increased sense of security and authenticity." A prime goal is for .hotmail brand domains to be perceived as the most trustworthy.
Microsoft is proud of the features that differentiate its service from the email services of its competitors. It anticipates that the .hotmail extension will present opportunities to further improve customer experience through innovation.
The .hotmail string will be used solely to enhance Microsoft's strategic and commercial interests. It will not be used to knowingly infringe or misappropriate any third partys' intellectual property. The Applicant will also strive to protect the confidentiality and privacy of its customers and employees.
Microsoft believes its commitment to security and anti-abuse policies are also beneficial to the entire internet community, and will work closely with its registry provider Verisign to counter malicious behavior. The companies will be pro-active to resist fraudulent activities, spam, phishing, pharming, malware, botnet command and control, copyright violation and so on.
Geographic Dot Brands
Hotmail is committed to complying with the relevant laws, consensus policies and the Specification 5 requirements of the Registry Agreement.
The Applicant will reserve from registration the lists of country and territory names (including the short forms in English) in the ISO 3166- 1 document and the two relevant geographical lists compiled by a UN Group of Experts and a UN Working Group.
Because all proposed .hotmail domains are intended to serve the business aims of Microsoft, the reserved country terms cannot be offered to governments or other national bodies.
Microsoft does have an interest in applying to be able to use geographical names in the future.
NOTE: second level refers to left of the dot
Possible .hotmail Brand Domains
Brand names mentioned on this site are registered trademarks or trademarks of their respective corporations. This site claims no association with or endorsement by any of these corporations and their marks are mentioned only to illustrate opinion presented in the public interest.
All quotations on this page are from the respective companies' official ICANN brand TLD applications unless otherwise stated.
Many possible theoretical dot brands are mentioned (in English). There are also countless possibilities in other languages. This has significant potential value for international navigation.
This site is focused on reporting the strategic impact of the brand domains on internet communication, competition and commerce, and some comment is speculative.
It is not a comprehensive overview of what some of the world's largest corporations have chosen to reveal about their plans for the implementation of their proprietary domain strings.
ICANN is particularly concerned with the technical, financial, security and legal issues associated with the new TLDs. These issues are beyond the scope of this website.
For a comprehensive overview of the brand domains and their impact on the web, refer to ICANN's website and the individual applications (large parts of which are publicly published).
If you have a particular interest in an individual company, the public aspects of their applications are available for download via these ICANN links: You can also search a complete list of applicants there.
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